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SEARCH
ENGINE OPTIMISATION
Webweavers
are based in Hampshire. Our client base is spread across the United Kingdom
and Europe. Our methodology is proven;
- We
initially, and free-of-charge, provide an assessment of the nominated
site as part of the quotation process.
- First
discussions revolve around how search-engine friendly the site is,
and an assessment made of how much (if any) rewrite is necessary.
This can be limited on occasion to the first, index page.
- A
complete analysis of keyword groupings is researched, using an extensive
library of in-house toolsets. These statistically prove, through hit
rate reporting, the validity of a wide range of search strings that
will be incorporated.
- This
proposed keyword set is mapped onto all relevant global search engines
to ensure results will match expectations
- A
thorough evaluation of competitive sites is undertaken to further
underpin the anticipated search engine rankings.
- Pages
are optimised to the keyword analysis, and the results of the page
load criteria, which are investigated at the assessment stage, are
now incorporated in any page redesign.
- The
final product is registered individually to each engine.
Even
at this stage, the job is not complete. Hit rates and keyword usage continues
to be monitored to ensure concurrency with changes in surfing behaviour
and search engine criteria.
Once targeted engine rankings have been achieved, ongoing maintenance
of search engine positioning can be provided. This is not an onerous cost
as we focus all our efforts on the initial optimisation process.
Our
record of success speaks for itself. The improvements we make in our clients
hit rates or e-commerce turnover are comment enough on our ability to
deliver.
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